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Breanna is a Jamaican-Canadian writer who puts storytelling back into marketing. She specializes in all things contemporary and media-related.

Holiday Helpers is a charity organization who focuses on supplying low-income families with food, clothes, and toys every Christmas across the GTA, Durham, and Hamilton regions.

As their Social Media Coordinator, I developed promotional e-mails to 5,000+ recipients, created engaging social media content, and designed print communications that increased their Instagram follower rate by 20% in two months.

This allowed Holiday Helpers to surpass their goal of helping 1200 families in 2024. To boost brand awareness I focused on:

1. B2B Collaborations

2. Content Design

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Holiday Helpers reached out to Starbucks Canada group to collaborate on a promotional post announcing the beginning of their warehouse season.

I captured pictures and video, edited in Canva, to create 1 Instagram post and 1 promotional video. My goal was to highlight the fun that comes with helping others, emphasizing teamwork in charity.

Our average account reach of 800 users per Instagram text post increased to 1300+ users on this post.

"Santa's Checklist" gift wrapping instructions placed in the warehouse as a guide for volunteers.

Sponsorship banner to highlight various companies who donated to Holiday Helpers.

Black Music Canada is a non-profit organization that works to uplift and celebrate Black Canadian artists. 

As a Media Coordinator, I collaborate with concert venues, festivals, and performers to develop promotional content for our social media platforms.

Black Music Canada (BMC)'s goal is to establish itself as an avid player in the Canadian Arts & Entertainment industry.

In alignment with this goal, I focused on reshaping BMC's Brand Identity through two means:

1. Visual appearance

2. Artists and Business Collaborations

- Using Heading, SubHeading, and Body text to format posts

- Changing to a bold font for clarity and easy identification

- Diversifying portfolio by incorporating a mix of video and text posts

- I experimented with using the brand "blue" colour but ultimately chose yellow to stand out from the brand logo

- I used the colour yellow as the headline to highlight artist names as immediately recognizable

- I relegated the colour white to the SubHeading for clear formatting

I reached out to the Black-owned multi-purpose arts space, It’s Ok* Studios, to collaborate on developing promotional material for their upcoming festival, It’s Ok* World. 

Together, we created 1 Instagram post and 2 Promotional Videos. I created the videos in Canva, highlighting three artists set to perform at the festival. Each artist contrasts the other to emphasize the festival's diverse lineup, reaching an audience with diverse genre tastes.

Our average account reach of 100 users per Instagram text post increased to 500+ users on this post.

I coordinated with It's Ok* Studios to have Black Music Canada's videographer team attend their festival event and shoot promotional content. The result was two promotional videos posted on our Instagram and YouTube.

Our average account reach of 50-60 users per Instagram Reel increased to 500+ user on these posts.

Wait! That's not all...

View My Personal Work
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Before I led Black Music Canada's editorial team, I was a part of them! I covered song releases, music industry news, and more.

"The Age of Erasure" is a short essay I wrote inspired by the 2023 SAG-AFTRA strike. I spoke on the decreasing numbers of digital ownership in the streaming era and the increasing monopoly on labour. 

The essay is presented below in three Canva visuals that mimic a digital magazine.